The Linen Way specialises in linen wear and accessories for women. High quality, casual innovative design, range of colours and natural linen fabric is the basis of our brand.
Linen is the oldest textile ever produced. This fabric is strong, ecological, naturally cool and highly breathable, which is perfect for every season of the year.
‘The Linen Way’ is inspired with strong liking for natural textile. Our brand was born from the passion of its founders: Kiran Kaur Chilotra and Jaya Redkar. It was conceptualised by the desire to show that linen is much more than just a rough grey fabric. We work on designs from our imagination, create unique shapes and cuts; and then soften and wash the garment until it gives us the desired finish that is natural to this fabric.
We wanted to introduce linen in its most versatile way hence we came up with a fashion line that specialises in linen apparel and accessories for women. Like any other natural fibre, linen has its own charm, and we love to share our expertise, skills and passion with ‘The Linen Way’ customers.
Our design philosophy is based on the idea of clean cuts and minimalism with an array of pastel and vibrant colours to suit everyone’s taste. Here we greet each season with a fresh, newly created collection, all of which is carefully sewed with care and love in India in accordance with the highest standards of quality. After they are produced, these beautiful products are presented to our customers, just waiting for the opportunity to tell their stories.
The Linen Way is a perfect fit for women who enjoy the pleasure of dressing with luxurious but understated style and natural elegance in the city or during travel.